When it comes to conferences and expos, the registration area is the first impression your attendees will experience. Too often it’s treated as a purely functional zone — a place to tick off names, hand out lanyards, and move people along. But it can (and should) be so much more.

Your rego space is your launchpad for energy, brand presence, and connection. It’s where the tone for the entire event is set. Get it right, and you’ve got people talking, connecting, and smiling before the opening keynote even begins.

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If you're putting panels of industry experts on stage, please— use a professional facilitator.

These panellists are giving up their time and expertise. Give them the support they deserve. Here’s why a professional facilitator is essential…

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At a recent trade show I attended there was great a buzz when I arrived, but there was something missing. There was no “lure” on a lot of the stands.

The stands looked incredible—polished, beautifully designed, and unmistakably on-brand—but many lacked the elements that make an experience memorable: surprise and delight.

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With gala and awards season just around the corner, if you’re looking for an experienced, professional, high-energy MC to bring your event to life—I’d love to chat. From high-profile launches to black-tie galas, I thrive on engaging audiences and creating unforgettable moments on stage.

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Your MC is the cliched swan – graceful and composed on the surface, with webbed feet paddling like blazes under the surface where you can’t see them. (add AG swan pool ring photo)

So, what does a truly accomplished MC bring to your event?

Here are some value-add elements that I often incorporate when I work as an MC – skills and insights I have honed over many years of producing and hosting events.

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As a guest at an event there is SO much you don’t see! I recently produced Wurth Australia’s annual awards event at Crown for the 12th time. An event like this has many moving parts and planning begins months in advance. I, along with my trusted team, work closely with the client on every aspect of the event, from creative development to event delivery.

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Key Considerations for AV Planning

1. Don’t Skimp on AV Crew: Even if you're paying thousands for AV equipment, ensure you have the necessary number of AV crew for your event. Typically, I bring in a Technical Director who provides all show laptops and vision mixing systems….

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What do all those AV people do at the back of the room? Why are there so many of them?

AND WHY CAN’T THEY JUST PLUG MY PHONE or LAPTOP IN TO CHARGE?

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Recommended for every busy event organiser.

Over many years of running events, facilitating all day then walking into a gala dinner, or flying interstate, checking into a hotel and having to head out to MC, I have perfected The Great Refresh.

This is a wonderful way to reset both your body and your mind to allow you to refocus and bring your best to whatever the next phase of your day holds.

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As a tech entrepreneur and growth hacker, Steve Sammartino has an intimate knowledge of the tools reshaping our world and how they affect business. He’ll show you how to use those tools to ignite the future, reinvent yourself, and transform where and how you get work done - creating a culture of making change happen.

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The nice to haves at a conference:

We may have a yoga session; we may do some team building! These activities can be just as important as the keynote or the new reveal of the company strategy.

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