The most cost effective event branding!

A blank lectern is the PERFECT BRANDING OPPORTUNITY for your event.

In my work as an MC and Event Producer, I am surprised at how often organisers do not consider branding what is the most constantly watched area on the stage.

I was inspired to create this segment whilst setting up for an event recently (you will hear the authentic cleaning sound effects in the background of the video).

Branding your lectern is low cost, finishes the look of the stage, and places your brand firmly front and centre of your event and all related footage and photography. This is the best event branding win ever!

Some great tips for creating lectern signs:

My clip features a gala event. For this we used vinyl gloss signage to emulate the bold blue branding design. High gloss vinyl lends a “specialness” to the sign that is in keeping with the calibre of the event.

For a media, or similar, event it is better to use a matt surface to reduce reflection for flash photography.

Check what style of lectern you will be working with, get your measurements correct - I recommend using the measurements to the outside of the frame for maximum visual impact

Check whether the lectern surface is flat or curved. You will need to get your signs made to fit.

If you are using high gloss as we did, wipe down the lectern signs prior to going live (in the clip, you will see the yellow cloth we had on standby to remove pesky fingerprints).

Ensure your adhesive method is fool-proof – no one wants the lectern sign to collapse mid-presentation! We used ‘Nashua’ brand gaffa tape to stick the signage to the lectern. Attach your header board the same way.

Always check with the AV company or venue prior to attaching a sign with tape. I recommend you do this prior to producing your signs in case you are not able to use tape and need to fit your sign into the lectern frame using Velcro.

Lift your event to the next level - BRAND YOUR LECTERN!